INTERNATIONAL MBA BASICS: Analysis of the economic environment, Company organization, Quantitative Management Techniques, General and Financial Accounting, Marketing: concepts, strategies and policies, International Legal Framework.
INTERNATIONAL MBA FUNDAMENTALS: Strategic Management, Management of international projects, Supply Chain Management, Analysis of financial statements, Cost Analysis and Management Control, Cash & Credit Management, Commercial Management, Human Capital Management.
INTERNATIONAL MBA INTEGRATION: Investment and financing decisions, Skills development, Financial planning and Budget control, Business ethics. Corporate Social Responsibility.INTERNATIONAL MBA SPECIALIZATION: Management specialization, International management specialization, Finances specialization, Marketing specialization, Family business specialization.
INTERNATIONAL MBA BASICS
In the International MBA in Barcelona or Madrid, we will gain an in-depth insight into the behaviour of micro- and macro-economic variables, and their effects on business decision-making. We will identify which economic forces govern a company’s activities and determine the way it functions. Lastly, we will analyse the factors that determine the current global economic situation.
Participants will deepen in the analysis of the company organisation and how its structure must comply with the global strategy, its human resources, the organisational culture and the management processes. We will try to explain which is the best organisation for periods of expansion and recession.
In the International MBA in Barcelona or Madrid we will also study the tools that are essential for financial information management, paying special attention to the techniques, tools and assessment criteria for financial and statistical calculation.
The aim of this module is to provide participants the knowledge necessary to know how to operate the company’s accounting data, to get to know the meaning of a balance sheet, to understand the income statement and to analyse the functioning of the company’s accounting system and the tax implications that result from its activities.
Based on an analysis of the environment and competition, participants will learn to define the marketing policy that best suits the company’s current strategy. To do so, the most appropriate decisions will be taken in terms of the Product, Price, Communication and Distribution, thereby enabling us to achieve the company’s aims and satisfy the needs of the market, two of the strategic aims of any company. We will also study how to segment the market that we are approaching and assess the potential of certain niche markets, in order to focus these marketing strategies towards capitalizing on any opportunities that may appear.
In this module, we will analyse the implications resulting from the national and international legal framework, which is essential in an economic environment with markets that are so globalized. We will focus on aspects such as mergers, buyouts, opening commercial branches in new markets and the minimization of legal risks in international transactions.
INTERNATIONAL MBA FUNDAMENTALS
In the current market, with the increasing competitive pressure resulting from globalization and the frenetic change that industries have undergone, knowing how to draft competitive business strategies is fundamental to success. In this module, we will study the basic concepts of a business strategy and the different strategic analysis methods, with an analysis of the key of factors in terms of planning, the implementation of objectives and the control mechanisms required.
The main aim of this module is to teach participants how to lead a business project with all the related implications. To this end, we will give students an in-depth insight into the competences and tools necessary for managing and leading a business project: keys to understanding the environment, the resolution of technical issues, decision-making in adverse environments, tools and skills to meet delivery deadlines, implementation of the appropriate control methods, and drafting an accurate budget of costs, among other aspects.
In a market in which the agents are globalized, it is essential to know the best logistic management strategy for the organization. In this module, we will analyse the current logistic positioning on global markets, paying special attention to the latest developments in distribution, consumer and supplier networks, as well as the new ways of managing network and channel relations. We will also investigate the influence of new technologies on the traditional logistic and operational management systems, as well as procurement and supply systems.
In this module, we will learn how to assess the company’s financial and economic situation at a certain time, identifying its strengths and weaknesses. We will study how to obtain the cash statement, the debt-to-equity ratio, the profitability it generates and the income and expenses structure.
In this module, we will undertake an in-depth examination of the figure of the Controller, an essential profile in all companies, as this person is in charge of calculating, processing and analysing the organization’s cost structure. Therefore, we will learn how to analyse the current cost models, their correct implementation in a company, how to identify the different costs that exist and how to process the different cost centres.
In markets that are becoming increasingly unstable and competitive, the financial decision-making process associated to Cash Management acquires ever greater importance. In this module, we will analyse the problems posed by commercial credit policy, examining the tools that allow us to ascertain our customers’ balance and the risks involved in this debt.
In this module, we will focus on the Commercial Action Plan, which includes the analysis of the tasks carried out by Commercial Management, observing the different ways of organizing the sales network, how to organize a commercial team, the planning of the salespeople’s work and other aspects, such as recruitment, motivation, remuneration and bonuses. We will also study the functions of the commercial department, how it is integrated within the company’s structure and how it should be organized depending on the type of company and the activity in question.
Effective interaction between individuals and the organization is fundamental for the company’s success. In this module, we will analyse the key aspects for improving the organization’s human capital and retaining the company’s talent: staff motivation, effective personnel selection, organizing staff training and defining roles.
INTERNATIONAL MBA INTEGRATION
Investment is the main source of business value creation. In this module, we will analyse the main parameters that define an investment, the main techniques and methods to be able to assess its feasibility, identifying the company’s sources of finance and selecting the most appropriate sources in each case.
In this module participants will learn how to develop the main personal skills and competences of leaders and executives: personal communication, team management, motivation, ethical managerial behaviour, decision making or negotiation.
In this module, we will analyse financial planning as the economic expression and quantification of the aims and plans drafted by the management. We will give students in-depth insight into tasks such as analysing the interrelation between different investment and financing options, planning scenarios based on the decisions made, choosing between finance options, and comparing the results and aims established in the plan.
Companies play an increasingly active role in the societies where they operate, mainly by means of generating employment and richness in the communities of their surroundings. In this module we will analyse the keys to a good SCR policy, which constitutes not only an ethical condition but a must for the long term success of a company.
INTERNATIONAL MBA SPECIALISATION
Designed to reinforce the knowledge acquired in the initial part of the MBA, with a view to strengthening the necessary aspects of effective decision-making and better development of business strategies.
This specialization trains future managers in four aspects: functional methods and techniques for management, personal development and leadership capacity, generation of strategic information for the decision-making process, and innovation and creativity.
The objective of this module is to give participants an insight into the latest advances in financial management, taking into account the importance of business finance in terms of the company’s behaviour.
In this module, the participants undertake an in-depth analysis of the latest trends in marketing management, with an emphasis on the techniques that best facilitate decision-making.
A specialization designed for entrepreneurial professionals, family members of company owners and any professionals that are part of an organization, or who want to integrate into one in the near future, with a view to supporting and developing the international projection of the company.
The Business Game experience enables students to create and manage their own company, and test their abilities and knowledge acquired during the first part of the programme, by means of a contest between classmates in which they put themselves in the shoes of a real entrepreneur.
The objective of the plan is to bring together all of the information obtained throughout the programme and put it into practice in a company creation project. To draft the plan, the participants must take into account the influence that the various functional areas have on the viability of the business project, define the future strategy of the company and the implementation of the business measures and policies that they consider to be most suitable in order to achieve the objectives of the company.
* Mandatory field