Environment and Global Markets
This subject involves an analysis of the economic indicators that allow us to analyse the environment in which the company moves, or the markets in which it wants to penetrate, in order to make the right decision. Another important factor to consider when deciding to enter a given market is its legal and tax framework. It also analyzes in depth, the markets for the purposes of marketing and sales.
• Business, government and international economy.
• Sales Management.
In this area, we will identify the best composition of human resources of the company, defining jobs and evaluating them based on study skills. The programme also involves the training leaders, where the students must learn and internalize various skills that take him/her to become successful professionals.
• Leadership, Behaviour and Social Responsibility.
• Human Resources Management.
The resources available to the company for appropriate decision-making, is the financial analysis, fundraising and investment selection. We can also include logistics and operations management, as well as learning how to perform efficient management control of the business.
• Financial Management.
• Technology and Operations Management.
The subjects pretends to analyse the strategic aspects for taking better decisions, both to undertake new projects or businesses, or to initiate internationalization processes. A business game is also included, for simulations about the decision made and its consequences.
• Strategic Management.
• Comprehensive analysis of companies.
The Business Game experience enables students to create and manage their own company, and test their abilities and knowledge acquired during the first part of the program, by means of a contest between classmates in which they put themselves in the shoes of a real entrepreneur.
The objective of the plan is to bring together all of the information obtained throughout the program and put it into practice in a company creation project. To draft the plan, the participants must take into account the influence that the various functional areas have on the viability of the business project, define the future strategy of the company and the implementation of the business measures and policies that they consider to be most suitable in order to achieve the objectives of the company.
* Mandatory field