Globalisation, new information technologies and new distribution channels are changing marketing’s point of view. Also, consumers have become more and more demanding and have more information, so they are fully aware of what they want and need.
All companies need professionals in their Marketing area, capable of successfully leading the correct combination of the three main elements offered by this Master Degree: solid marketing training and knowledge, the skills necessary to know how to respond to the current market and environment and the ability to turn the existing technologies into a competitive advantage.
For this reason, the Full Time Master Degree in Marketing and Commercial Management pursues the following aims presented in three main areas:
1. To develop the knowledge, skills and attitudes that allow people to contribute towards the marketing area in an efficient manner:
2. To develop management skills in participants to allow them to succeed in their professional life:
3. To provide a clear view of the opportunities and risks of the new marketing trends, and to know how to adapt the company to a new competitive environment:
* Mandatory field