Master in Marketing & Sales

executive MBA

Course Contents

Course contents in the Master in Marketing & Sales:

Cronograma de ESTUDIO BARCELONA ECTS
MODULE 1 - Organizational Management -
Business and marketing planning process in organizations 5 ECTS
Market research, information management and decision making 5 ECTS
Financial impact of strategic decisions 5 ECTS
Marketing in digital environments 5 ECTS
MODULE 2 - Strategic Marketing -
Creating value in businesses 5 ECTS
Delivering customer value 5 ECTS
MODULE 3 - Strategic Market Planning -
Sales and marketing strategies 5 ECTS
Managing customers and key accounts, new models of business organization 5 ECTS
Business strategies for customer-centred marketing 5 ECTS
MODULE 4 - Final Master Thesis -
Final Master Thesis 15 ECTS
MODULE 5 - Minor -
Minor 10 ECTS
TOTAL CREDITS 70 ECTS
Cronograma de ESTUDIO MADRID ECTS
MODULE 1 - International Marketing Management & Market Globalization -
Strategic management of international marketing: Competition and keys to success in global markets 6 ECTS
Marketing professional development in a global enviroment 6 ECTS
MODULE 2 - Strategic International Market Planning -
Global markets: research and identification of the value proposal 6 ECTS
Creating value in international markets 6 ECTS
MODULE 3 - Management of Value in Global Markets -
Economic and financial management of the strategic decisions of international marketing 6 ECTS
Digital marketing in international enviroments 6 ECTS
MODULE 4 - Go to Market -
Delivering value to international customers 6 ECTS
Sales strategies and international comercialization 6 ECTS
MODULE 5 - Internship -
Internship 6 ECTS
Final Master Thesis -
Final master thesis 6 ECTS
MODULE 6 - Minor -
Minor 10 ECTS
TOTAL CREDITS 70 ECTS