For the fourth year in a row, EAE Business School (www.eae.es) has been named as the second best business school in the 2017 Merco Ranking. The sector league table was headed by IE, while EAE has held the same position as it was ranked in 2014, 2015 and 2016. Moreover, this year, EAE has ranked in 54th place in the general company ranking, in a league table in which the top ten positions were held by Inditex, Mercadona, Santander, Repsol, BBVA, Telefónica, Caixabank, Mapfre, Iberdrola and ONCE.
Every year, the Merco Ranking analyses the corporate reputation of the top 100 companies in Spain and EAE has ranked among the Top Five since 2007 in the Business School category. Each year, applications are submitted from over 700 companies but only 100 are picked to enter the general ranking, with EAE having been on the list for eleven years in a row. The list is drafted with the participation of more than board members from all of the companies operating in Spain with a turnover of over 50 million euros, as well as experts in Corporate Social Responsibility.
The ranking takes the analysis of six variables into consideration: financial profitability, service quality and customer satisfaction, innovation, Corporate Social Responsibility and environmental policies, internal reputation and employment quality, and international dimension. It takes into account the Independent Review Report (ISA E3000) conducted by KPMG and is the world’s leading verified monitor of corporate reputation. In addition, all of Merco’s methodology and weighting criteria are publicly available.
The drafting process of the Merco ranking uses a multi-stakeholder approach. In 2017, this has involved the participation of 1,201 executives who complete an initial questionnaire about corporate reputation Afterwards, 930 experts evaluate the companies: 111 financial analysts, 120 NGO representatives who assess the companies’ commitment to the community and environmental and social responsibility, 41 union members who rate the quality of employment, 130 members of consumer associations who evaluate value for money, 100 economic journalists who assess the companies’ information transparency and accessibility, 100 business professors rate the quality of business management and innovation, 104 members of Dircom and opinion leaders evaluate leadership. Also in 2017, 154 Influencers and Social Media Managers participated in the evaluation and, as a new development this year, 70 political directors assessed the companies’ behaviour and commitment to the country. Furthermore, 18,458 employees, 826 university students, 748 former business school students, 928 members of the general public and 58 headhunting experts evaluated the internal reputation of each of the companies.