23 de May de 2019
For the sixth year in a row, EAE Business School has been named as the second most reputable business school in Spain in the Merco 2019 ranking. The sector classification is headed by IE, with EAE following close behind to maintain the same position it held in 2014, 2015, 2016, 2017 and 2018. In the general classification, EAE comes in at 63rd place this year, in a ranking in which the top ten spots are taken by Inditex, Mercadona, Repsol, Santander, Telefónica, Caixabank, Grupo Social Once, Mapfre, Ikea and BBVA
There are thirteen new additions to the ranking with respect to last year: Seat (38th), Clínica Universidad de Navarra (51st), Netflix (56th), Grupo Fuertes (80th), Bayer (84th), Cabify (87th), Cerealto Siro Foods (90th), Corporación Hijos de Rivera (94th), 3M (95th), General Electric (97th), EY (98th), Santalucía Seguros (99th) and Correos (100th).
THE RANKING'S METHODOLOGY
The ranking is prepared based on the participation of executives on the board of companies with a turnover of more than 50 million years in Spain (in 2019, 1,282 directors have taken part); as well as financial analysts (103), economic journalists (111), members of Dircom and opinion leaders (101), business professors (75), trade union leaders (100), NGO representatives (125), members of consumer associations (100), social media managers (84); communication and PR agencies and consultancies (36), university students (9,100), former business school students (1,206), employees of leading companies (18,415), HR Directors (107) and headhunting experts (53) and members of the general public (8,091). Moreover, 4,525,815 online mentions of companies have been analysed, as well as 475 proprietary channels of the companies classified in the ranking.
Merco (Spanish acronym of Corporate Reputation Business Monitor) is a reputation evaluation tool launched in 1999, which uses a multi-stakeholder methodology including 25 evaluations. It has become one of the leading reference monitors in the world. Merco currently publishes 8 rankings (Merco Company, Merco Leaders, Merco Corporate Responsibility and Governance, Merco Talent, Merco Consumption, Merco City, Merco University Students and MRS - Merco Health) and operates in 12 countries.