Globalization has given rise to increasingly segmented and competitive tourism markets, which affects companies that operate in this sector, making internationalization and positioning of companies in foreign markets a critical factor.
This Master is designed to offer top-class training that equips students with the knowledge and skills required to take on positions of top responsibility in the management of international tourism companies, capitalizing on the opportunities and tools offered by the principles and approaches of general management and business strategy, strategic marketing and innovative business models, including the sharing economy that is so popular in the tourism sector right now.
Acquire a set of professional competencies that enable you to start working in tourism companies quickly and effectively. To achieve this goal, the courses on the program include business management tools and learning activities that give you a closer insight into the world of tourism companies and strengthen your practical outlook, with a special emphasis on certain distinctive cross-profile competencies.