Program Description
Tourism destinations specializing in organizing different kinds of events not only reinforces the added value of the destinations but also acts as a differential feature and a key factor in positioning that enables them to implement a diverse network of quality services and products to boost and develop business tourism.
The objective of the Master in Events Organization, Protocol and Business Tourism is to train professionals and executives to lead business projects focusing on the planning and management of different kinds of events (particularly benchmarking initiatives, congresses and conventions, incentives, trade fairs, business seminars), gain a firm command of the concepts of protocol and communication and public relations strategies, and generate tourism development in the quality business tourism segment, with the business perspective required to be efficient in terms of decisionmaking within such a globalized and dynamic sector, including the impact of new technologies.