EAE Summer School

EAE Summer School

EAE Summer School aims to provide undergraduate and recent graduate students with a unique experience of two weeks intensive programs in one of the most cutting edge topics in Innovation & Creativity: Design Thinking

This program is aimed at undergraduate and recent graduate students from any field of studies. It will provide you with the latest tools and techniques that will help you accelerate your transition from academia to the real business world.

EAE offers challenging lectures combined with company visits and a world class cultural experience in one of the most dynamic city in Europe, Barcelona.

This program has a  2 weeks duration and will run from the 1st of July to the 12th of July 2019.

SUMMER PROGRAM IN DESIGN THINKING

VUCA context (Volatility, Uncertainty, Complexity, and Ambiguity) and competitive pressure forces companies to differentiate their products and services to stand out in the market. Innovation is nowadays a MUST

Design thinking is a well-know innovation methodology, developed at Stanford University and IDEO agency. This human-centered approach to innovation and problem solving has been successfully applied in different business contexts.

Design Thinking means taking a new point of view,  a new perspective in order to find opportunities to improve where other just see a claim. It doesn´t matter if it is a product, services or process…

Content of the program:

Using practical examples, we will go through the 5 steps of the Design thinking process: from gaining empathy with end-users to test initial prototypes of our new product ideas, services or process. It is not about validating pre-existing ideas.

  • Discover your own barriers to finding ideas (i.e. "I am not creative")
  • Practice the necessary techniques to empathize with potential customers:
    • Observation
    • Empathy interviews
    • Immersion Techniques
    • or Mr.Google: in-depth fishing
  • Practice ideation techniques once the problem is re-framed
  • Learn the importance of prototyping and communicating ideas to improve them continuously
  • Extend your personal network of contacts with your classmates

Learning Outcomes:

  • Use design thinking methods and tools to approach innovation
  • Adopt a design thinking mindset by defining value from the user’s perspective
  • Put into practice the design thinking toolkit in a specific business ”academic” challenge
  • Implement the design thinking culture in your organization/context

This program will help you gain value as a professional practitioner of Design Thinking. It is aimed at anyone interested in innovation or creativity. No previous experience is required: only the willingness to explore a practical method to find new solutions to old problems.

PRACTICAL INFORMATION

Duration: 2 weeks , 40 hours (including lectures and company visits) from Monday to Friday

Start- End Dates: 1st to 12th of July 2019

Location: EAE Business School, Barcelona Campus (Calle Aragon 55, Barcelona, Spain)

Credits: 2 ECTS

Language of instruction: English

Type of diploma: Certificate of attendance

Target and Entry requirements:

Suited for undergraduate students (year 3 and beyond) or recent graduates with a good command of English (minimum B2 level required)

Tuition Fee: 1950€

Tuition Fee for partners’ institutions students: 1950€

Deadline for application: 1st of June 2019

Accommodation: not included in the tuition fee. If you need help for the accommodation EAE will provide you with the necessary information

Meals: not included in the tuition fee

The program includes company visits, teambuilding activities and cultural visits (included in the tuition fee).

Applications

 

Or contact us at:

International Office
summerschool@eae.es
+34 93 2278090