EAE Summer School aims to provide undergraduate and recent graduate students with a unique experience of two weeks intensive programs in one of the most cutting edge topics in Innovation & Creativity: Design Thinking
This program is aimed at undergraduate and recent graduate students from any field of studies. It will provide you with the latest tools and techniques that will help you accelerate your transition from academia to the real business world.
EAE offers challenging lectures combined with company visits and a world class cultural experience in one of the most dynamic city in Europe, Barcelona.
This program has a 2 weeks duration and will run from the 1st of July to the 12th of July 2019.
SUMMER PROGRAM IN DESIGN THINKING
VUCA context (Volatility, Uncertainty, Complexity, and Ambiguity) and competitive pressure forces companiesto differentiate their products and servicesto stand out in the market. Innovation is nowadays a MUST
Design thinking is awell-know innovation methodology, developed at Stanford University and IDEO agency. Thishuman-centered approachto innovation and problem solving has been successfully applied in different business contexts.
Design Thinking means taking a new point of view, a new perspective in orderto find opportunities to improve where other just see a claim.It doesn´t matter if it is a product, services or process…
Content of the program:
Using practical examples, we will go through the 5 steps of the Design thinking process: from gainingempathywith end-users to test initialprototypesof our new product ideas, services or process. It is not about validating pre-existing ideas.
Discover your own barriers to finding ideas (i.e. "I am not creative")
Practice the necessary techniques to empathize with potential customers:
or Mr.Google: in-depth fishing
Practice ideation techniques once the problem is re-framed
Learn the importance of prototyping and communicating ideas to improve them continuously
Extend your personal network of contacts with your classmates
Use design thinking methods and tools to approach innovation
Adopt a design thinking mindset by defining value from the user’s perspective
Put into practice the design thinking toolkit in a specific business ”academic” challenge
Implement the design thinking culture in your organization/context
This program will help you gain value as a professional practitioner of Design Thinking. It is aimed at anyone interested in innovation or creativity. No previous experience is required: only the willingness to explore a practical method to find new solutions to old problems.
Duration: 2 weeks , 40 hours (including lectures and company visits) from Monday to Friday
Start- End Dates: 1st to 12th of July 2019
Location: EAE Business School, Barcelona Campus (Calle Aragon 55, Barcelona, Spain)
Credits: 2 ECTS
Language of instruction: English
Type of diploma: Certificate of attendance
Target and Entry requirements:
Suited for undergraduate students (year 3 and beyond) or recent graduates with a good command of English (minimum B2 level required)
Tuition Fee: 1950€
Tuition Fee for partners’ institutions students: 1950€
Deadline for application: 1st of June 2019
Accommodation: not included in the tuition fee. If you need help for the accommodation EAE will provide you with the necessary information
Meals: not included in the tuition fee
The program includes company visits, teambuilding activities and cultural visits (included in the tuition fee).