Current affairs

Monday, 4 de March, 2019

The Spanish Association of Human Resources Directors (AEDRH), together with EAE Business School, the Human Age Institute (Manpower Group), CEOE and Foro Inserta (Fundación ONCE) presented the conclusions of the EPyCE Report 2018 “Positions and competences in the highest demand”.

Raúl Bravo, the Director of EAE Business School, described the EPyCE Report as setting the standard in the analysis employment market. Julia Rodríguez, the Director of Development at the Human Age Institute HAI (Manpower Group), emphasized the Report’s capacity for detecting employment trends to enable companies to activate strategic plans for the future with respect to talent management, prepare themselves for digital transformation and enhance the employability of young people. Within this context, Julia gave us an overview of certain employability in terms of talent acquisition and retention, the skill revolution, the desire to keep on learning and the need for digital leaders who empower teams and thrive in diverse and collaborative environments.

Mar Medeiros, the Director of the Companies, Strategic Alliances and CSR Department of Inserta Empleo-Fundación ONCE, gave the participants a few figures (over 9,000 with a disability joined companies in 2018) and forecasts:  “The future of talent will be characterised as digital, diverse and challenging. Although there is a lot of talk about technology, what really matters is the people”.

EPyCE Report 2018 “Positions and competences in the highest demand”

Pilar Llácer, the lead researcher and lecturer collaborating with EAE Business School, presented the most relevant findings of the EPyCE Report 2018 “Positions and competences in the highest demand”. In her presentation, the Digital Talent Advisor analysed the changes in professional positions over the five years of the study, and how education institutions are adapting to these changes to develop competitive profiles.

The vacant positions that are hardest to fill in our country are data science and big data. The positions in the highest demand in the long term are experts in blockchain and specialists in data ethics and privacy, followed by architects of the Internet of Things and specialists in machine learning. Next on the list come 3D engineers and architects, wellbeing and health coordinators, and professionals specializing in data interface and usability. In all cases, the current VUCA environments leads to constant movement and changes in the positions.

Pilar went on to highlight a competence that is extremely high demand but difficult to find: commitment. She added that this concept changes depending on the age (millennials or generation Z, for instance). Cynthia Catty took part in preparing the fifth edition of the EPyCE Report. The student on the Master in HR analysed the concept of commitment, distinguishing between how junior and senior profile perceive it. “The report shows that the competences in the highest demand are also the scarcest”. These competences include proactiveness, change management and team leadership. “What changes is the attitude, believing in it and putting it into practice”, explained Pilar Llácer, adding that “we need people with different profiles to change the status quo”.

The surprising revelations of the report included the positions with the greatest degree of automation, such as the administrative profile and management control in the administration sector, the Chief Digital Officer and IT engineers, followed by the people responsible for social media. Based on this data, Pilar Llácer explained that educational institutions have to train young talent bearing in mind the new professions demand by companies. To do so, as well as their capacity for work, they have to take lifelong learning into consideration. To finish off her presentation, the Human Resources expert applied Lavoisier and Lomonosov’s law of conservation of mass to the employment world. “Work is not created nor destroyed, simply transformed”, emphasizing the need for professionals to reinvent themselves.

Analysing the data

The reflections that follow the data in the report focus a great deal on the challenges of the future. Raúl Bravo emphasized that creativity and human relations will remain important, despite the onslaught of robotization. He also highlighted the work of EAE’s Advisory Councils and their regular meetings with companies to review the tuition plans based on the new professional requirements.

The changes in the employment market are strongly related to the transformation currently taking place in organizations, from the executive positions right through to the ways of working. Technology and digitization are a reality and we need to change our leadership styles, embrace diversity and develop a new approach to incorporating talent in companies.

Looking to the future, professionals have to develop the capacity to learn constantly. “Perhaps we need different people to do different things”, explained Llácer. Mar Medeiros discussed cultural diversity and its power to demolish the wall of stereotypes and bias, making companies permeable to values. “Diversity is fantastic for society and, therefore, for companies and their teams”. Raúl Bravo reiterated this commitment to diversity, adding that there are 97 nationalities currently studying or working at the business school.

Check out the full version of the EPyCE Report 2018 at the following link