Thursday 10th November 2017 - EAE Business School has got the new 2017-2018 academic year under way with a new building at Calle Príncipe de Vergara 156 in Madrid, which joins the campus at number 108 of the same street and the other campus on Calle Joaquín Costa. This new October session has welcomed more than three thousand new students from 94 different countries, studying at both the Madrid and Barcelona Campuses.
Of the new students, 48% come from Europe, 45% from Latin America, 4% from Africa, 1.5% from Asia and the remaining 1.5% from North America. 53% of the students are women and 47% are men. Their professional profiles include consultancy, e-commerce, engineering, finance, business administration, health sciences and communication, among others.
In this new academic year, EAE Business School’s product range has been expanded to incorporate four new programs: the Master in Entrepreneurship and Innovation, worth 70 credits; the Master in Supply Chain Management & Logistics (70 credits, in English) at the Barcelona and Madrid Campuses; and the Master in Leadership and Coaching (70 credits), at the Madrid Campus for junior profiles. At the Barcelona Campus, the School has also introduced the Bachelor degree in Marketing and Digital Communication.
NEW BUILDING AT THE MADRID CAMPUS
EAE Business School’s campus in Madrid, which consisted two buildings until now, has inaugurated a new 3,690 m² building at Calle Príncipe de Vergara 156, one of the key parts of Madrid’s financial hub. The building has five floors above ground level, with a glass façade that lets in natural light to all the building’s accessible areas, regardless of where they are. Moreover, there are more underground floors for parking.
The building boasts 16 multimedia classrooms spread over four floors, incorporating the latest educational technology to optimize the learning process. The library and group work areas have an approximate capacity of 200 students. In addition, the building has 12 multifunctional rooms for meetings, activities and tutorials throughout the building and fitted with a range of furnishings and equipment.
MAKING THE DIFFERENCE: EMPLOYABILITY, ENTREPRENEURSHIP AND INTERNATIONALIZATION
In 2017, EAE has introduced tuition programs based on the North American major and minor system to replace the traditional method of choosing elective courses, with the aim of remaining at the cutting edge of higher education and enabling students to personalize their training program. Majors are official or institutional Masters consisting of a set of credits spread between the tuition plan and the Master’s Thesis. Minors are short programs focusing on a specific field of knowledge which may or may not be related to the field of the Major.
Within the framework of this initiative, EAE offers its Full-Time and Executive students at the Barcelona campus a choice of 34 minors in the fields of Marketing, Communication and Sales; Stock Markets, Finance and Accounting; Logistics Operations; Human Resources; and General Management. The School’s Master students at the Madrid Campus have the choice of 32 minors in the same fields of knowledge.
EAE Business School also conducts a great deal of research work, teaching innovation and scientific dissemination through a range of activities, including the publication of Harvard Deusto Business Research, a journal that boasts its own international scientific board with members from various universities in Spain and around the world. The School also makes presentations at congresses and published research articles, book chapters and books, as well as organizing conferences.
The School has a number of research groups, including the Interdisciplinary Research Group on Tourism (GRIT-EAE) and the Communication Research Group that is closely related to marketing, including public relations, protocol, advertising, internal communication, non-verbal communication, digital communication and its metrics. In addition, the Teaching Innovation Research Group (GID-EAE) strives to improve teaching and undertake research into pedagogical practices within the context of business administration education.
Furthermore, the Strategic Research Center publishes a monthly report related to a sector of the economy, at a national or international level, focusing on macroeconomic, demographic and sociological aspects. Meanwhile, EAE’s academic faculty also draft company case studies for students to study and analyse, such as the reports on Inditex and Nespresso.
Moreover, EAE has consolidated its commitment to internationalization with eight residential programs at various universities around the world: the Executive MBA International Residential Program at La Verne (Los Angeles); Global Supply Chain Management at AMSIB (Amsterdam); Cross-Cultural Marketing at Kean University (New Jersey); the Innovation and Value Creation Residential Program at Pace University (New York); the Accounting and Finance Residential Program at ESG (Quebec); the Entrepreneurship Program at Babson College (Boston); the HR Residential at ISCTE (Lisbon); and the Project Management Residential at UTSA (Texas).
Another of EAE’s key features is employability, with the School’s Professional Careers Service having processed more than 6,000 employment and internship offers this year. In addition, 1,486 students have applied for and been placed on internships and the School has signed 1,600 partnership agreements with companies. Our students have had the opportunity to take part in professional guidance activities, while more than 300 workshops on employability and personal branding have been held.
In this respect, one notable project is EAE Entrepreneur, a cross-profile training service focusing on entrepreneurship. It includes a series of information sessions, workshops and sessions with expert investors for developing financial projects, as well as guidance on options for looking for financing. Other services include the Legal Workshop, which shares insight into the key legal factors to consider when starting an entrepreneurial venture, and the Business Angels Academy that shares insight into the latest trends in investment in startups.
Within the framework of EAE Entrepreneur, the School has launched an accelerator for innovative projects: EAE Lab, the objective of which is to support, develop and accompany the entrepreneurial ventures of current and former students throughout the gestation process.
Other events that have helped to consolidate EAE’s status as a bridge between the professional and academic world are the Online Employment Forum, the Opportunity Bank, with more than 6,000 employment offers posted each year, and the International Talent Program, aimed at students looking to enhance their international development and visibility in multinational companies, with workshops and interviews with headhunters around the world.
Moreover, EAE participates in and gives students access to the employability programs of brands with a global projection, such as L’Oréal, Banco Sabadell, Leroy Merlin, Kyocera, Schneider Electric and IBM, among others.