EAE Business School (www.eae.es) is one of the three Spanish business schools selected to take part in the second edition of LVMH’s Inside program, together with ESADE and IE. Forty of the most prestigious universities in Europe take part in the programs, including London Business School, the London School of Economics, Central Saint Martins and Università Commerciale Luigi Bocconi, among others.
With the Inside program of the French group, which owns brands such as Dior, Louis Vuitton, Loewe and Moët Chandon to name just a few, LVMH aims to bring academic knowledge and entrepreneurship into contact with the company’s professional experience in the luxury sector. In October, the group will hold the Journées Particulières, an event to kick off the second edition, with the company presenting its good practices and the exclusivity of its products.
A BAG THAT COVERTS CO2 INTO O2, AN IDEA FROM EAE STUDENTS
The students at EAE Business School, María Camila Chacón, Mariona Goya, Magda Pommares and Daniel González, along with their mentor, Pilar Llácer, took part in the last edition of the INSIDE program of the LVMH group, with an idea with which they ranked among the top 50 teams and enabled them to take part in the Graduation Ceremony held for the LVMH program at the company’s headquarters in Paris on 3rd May. Guests at the event included Bernard Arnault, the CEO of LVMH, and 50 members of the group’s senior management team, including the CEOs of The Maisons and members of the company’s Executive Committee.
In their project entitled “To think about tomorrow´s luxury we must ensure a tomorrow”, the proposal of the students of EAE Business School was to develop the first sustainable bag in the luxury world, which, through the photosynthesis of marine micro-algae, transforms carbon dioxide (CO2) into pure oxygen (O2), simulating a natural seaweed bioreactor.