Current affairs

Thursday, 29 de November, 2018

Brezo Ruiz, the HR Business Partner of L’Oréal’s Mass Market division, and Lara Ferrándiz, the Director of Talent Acquisition and Personnel Selection at Universia, presented L’Oréal’s range of internship programs and the brands incorporated, at a session held at EAE’s Joaquín Costa Campus.

The multinational is currently looking for marketing and digital communication profiles. Lara, an HR consultant at Universia, explained that this was not the first time that the company had organized this type of initiative at EAE. “It is a closed event that aims to cover vacant positions with profiles with a high level of English and preferably with a Master in Communication”. The process covers the company’s four divisions and will run until March 2019.

Brezo Ruiz, a former student on the Master in Marketing and Sales Management, explained that “EAE is highly respected and ranks among the top schools for this type of internships”. The profile they want for the L’Oréal internships is a dynamic, proactive person, with a balanced blend of an analytical mind and a creative spirit. They also value people with a strategic business vision and a great flair for the world of cosmetics.

L’Oréal’s Recruiting Day gives the recruiters the opportunity to get to know the candidates for this communication and digital marketing internship program. “The internship lasts for six months, which may be extended by a further six months depending on the student’s performance and interest” explained Lara Ferrándiz. Moreover, it enhances their professional projection in the company. “Last year, 75% of our interns stayed in the company afterwards, which shows how keen L’Oréal is to incorporate talent”, she added.

Brezo Ruiz shared a few statistics about the cosmetics multinational: 34 beauty brands, operating in 150 countries and ranked among the top 10 in terms of the companies preferred by students for internship programs. In addition, she explained the concept of “beauty for all”, as the objective of a corporation with a universal vocation, global aspiration and local approach to its operations (adapting to the cultures in each market). In short, L’Oréal is a cosmetics giant structured into four business divisions (professional products, active cosmetics, luxury and mass market), which all work under the same premise of “beauty makes life more enchanting”.

Operating on all sales channels and a range of points of sale, L’Oréal “aspires to become an increasingly digital company and break away from traditional marketing”, explained Brezo, adding that “we believe that this is the future of a successful company”. The CEO of the multinational explains this philosophy clearly by saying “digital is not the icing on the cake, it is the new cake”.

Presentation and real case study

After explaining the L’Oréal’s internship program, the recruiters chatted to students on various communication and marketing programs to get to know them better. The EAE students gave a brief overview of who they are, their knowledges, tastes and objectives that aim for.

The real case study focused on the L’Oréal Revitalift Laser cream. To complete the task, the School’s students worked in pairs for half an hour. Lara Ferrandiz brought L’Oréal’s Recruiting to a close by explaining the new phases of the selection process: a telephone interview followed by an individual personal interview with the finalists.

The best of luck to all the participants at L’Oréal’s Recruiting Day!