08 de May de 2019
María Camila Martínez took the Master in Marketing and Commercial Management at EAE Business School and is now doing an internship at the Communication Department at Grupo Planeta.
You are one of EAE's success stories. What are you currently working on?
I am currently doing a professional internship as a Marketing Communication Trainee in the Alumni department of EAE Business School. My duties include publicizing our services through our online and offline communication channels, developing contents for the newsletters, managing the databases (of the School's former and current students) and monitoring the KPIs. In addition, I provide support in the organization and publicization of the various programs and events in the Alumni community.
How did the opportunity to join the company arise?
The chance to take part in EAE's internship program came up at the start of my Master in Marketing and Commercial Management in April 2018, when I realized that I wanted to work for Grupo Planeta, which EAE Business School belongs to, in education business division. I am a Social Communicator and Journalist with a Master in Marketing. I was really excited about becoming an active part of the human capital of one of the largest business groups in Spain, a leader in the publishing, multimedia (press, radio, television and internet) and audiovisual entertainment sectors. As soon as I arrived in Barcelona, I started actively looking for opportunities, signing up to the Employment Portal offered by the School and keeping an eye on the broad range of professional internship offers posted by companies in various sectors. That is where I came across the opportunity to apply for the internship in the Alumni department.
What was the selection process like?
In the selection process, I had my first contact with the Alumni Director, who is now my tutor. They explained the purpose and mission of the Alumni department and the tasks that I would be responsible for, which I really enjoyed because they matched my profile perfectly, in view of the fact that the role combines communication and marketing actions.
Did you prepare in any particular way?
In general, I prepared my speech, emphasizing my professional experience in Colombia and my achievements at each stage. Most importantly though, it contained a significant emotional component. "My desire to grow professionally in a company with a significant projection in a multicultural environment". Actually, I took part in several selection processes at the same time, which enabled me to evaluate my options and chose the most interesting opportunity.
How did you feel when they told you that you were the selected candidate?
It was great news to hear that I had been selected for the position. In fact, it was the opportunity that I had excitedly been waiting for. I am sure that I can keep growing professionally and continue expanding my network of contacts through all the events and activities offered by the School.
Why do you think you are the ideal person to hold this position?
I think that I am the perfect person for this role primarily because, right from the start, I have had a great desire to form part of the team and make use of all the skills and knowledge that I have acquired over the course of my professional career and my Master. In addition, I match the profile required for the position. I have a comprehensive education in marketing and communications, which grabbed their attention to a great extent in the selection process.
What experience do you think you can gain at the company?
The company is giving me really valuable experience in my professional field bearing in mind that all the processes are really well structured, the tasks are strategically defined, with the right person responsible for each task and fully equipped with all the technological resources required to facilitate the growth of each area. Moreover, it gives me the chance to form part of an organizational culture enriched by the various business divisions that are all leaders in their respective fields in the business world.
Are you putting into practice the knowledge acquired on the Master in Marketing and Commercial Management?
Absolutely. I am putting lots of the knowledge acquired on the Master and in my professional career into practice. The best thing about working in the education sector is that the nature of the role enables me to continue acquiring knowledge through the conferences and courses on current affairs that they run every month.
What are your strengths as a professional?
At a professional level, I constantly strive to be organized, well-planned, responsible and results oriented. Most importantly, I have a good capacity for working in multicultural and multidisciplinary teams. These are characteristics that have become real strengths and I aim to keep developing them every day.
What impact do you think the experience you are gaining will have on your professional future?
I am sure that the experience I am gaining now will have a really positive impact on my professional future because it has enabled me to open my mind to new possibilities and keep updating my knowledge with respect to my professional field and the latest trends in general.
Why did you decide to take the Master in Marketing and Commercial Management?
I chose to take the Master in Marketing and Commercial Management because I am passionate about marketing and communications and I wanted to learn more about strategic marketing, sales and the commercial side of things. The Master program run by the School is very comprehensive and ideal for anybody who sees themselves as future executive, as it enables you to acquire general knowledge with respect to these topics. In addition, the lecturers are excellently prepared and have extensive experience in the field. That was the factor that really grabbed my attention and made me decide to go for it.
What aspects of the knowledge and skills you acquired at EAE would you highlight?
My experience as an EAE student has enabled me to open my sense to new realities, have a more global overview of how businesses operate and see how relations are maintained nowadays in a world of constant changes. Studying with classmates from different countries and professions and living in a city as modern and cosmopolitan as Barcelona has enriched me as a person.
Would you recommend this international experience?
I would recommend this international experience without hesitation! I think that everybody should step outside their comfort zone at some point in their life and learn from other realities. It is a process that enables you to grow in all aspects of your life and build a broader perspective than we each have living in our own countries.
Besides the academic side of things, what other experiences have you had during your year at EAE Business School?
Apart from the academic training, I have enjoyed the experience of exponentially expanding my network of contacts, which is very rewarding. I have also made great friend who end up becoming your family, because you are far from home. I have also had the opportunity to travel more than any other time in my life, thanks to the ease of mobility that you have in any European Union country. Moreover, learning from other cultures has made me more tolerant and more open to others.
Would you recommend EAE Business School? Why?
I would recommend EAE Business School top anybody who wants to have an international experience, strengthen their knowledge of their profession and expand their network of contacts.