How the two greatest rivals in the history of football push themselves to the limit in competing in all aspects of their management, in the key markets and under the premise of consolidating the most important brands of global sport; because the war ends on the playing field, but the key battles are played in many other grounds.
Lecutre by Francesc Rufas, professor of the Master in Marketing and Sales Management at EAE Business School.
You can attend accompanied by one person.
Adress of the conference: Hotel Guaraní Asunción, Oliva esq. Independencia Nacional, Asunción. Paraguay