The Company Meeting consisted of a company presentation followed by a group exercise for the participants in the Event Hall at the Joaquín Costa Campus. Laura Torres, the company’s Talent Acquisition, Ana Carolina Rodrigues, the Recruitment Manager at the company, and José Luis Upegui, a former EAE student and Commercial Director for LATAM at Zankyou Weddings, took part in this event designed to enhance the Business School’s students’ visibility.
Laura Torres gave the students and overview of the history and evolution of this company specializing in wedding organization. The founders of Zankyou identified a business opportunity in a niche market and set up the company with the aim of “creating ‘The Wedding Portal’ for the nomad generation of the 21st Century”. Ana Carolina focused on Zankyou’s two business lines: B2C, with editorial content for brides and grooms and a product catalogue; and B2B, focusing on the true client, companies interested in advertising on the platform. “We put brides and grooms in contact with suppliers, who benefit from great advantages from being on the website and the high level of traffic”, she explained.
Ana Carolina Rodrigues went on to state that Zankyou considers EAE a strategic partner in view of the diversity of nationalities among the students, as well as the high degree of participation. “They are people with experience and, as far as we are concerned, having them on board to help us in our day-to-day operations is really important”. EAE is one of the main channels used by Zankyou to contract interns. “It is clear to us that these people have the potential to build a career in the company and grow us”, emphasized Ana.
José Luis Upegui, who took the Master in Marketing and Commercial Management at EAE, went on to share his experience at Zankyou, where he began working as a sale representative in Colombia and has gone on to become the Commercial Director for LATAM. In the EAE graduate’s opinion, the Master consolidates certain areas of knowledge and opens up new areas, but it is when you get to work that you really start to apply what you have learned. “Implementing and identifying a conversion funnel or the leads generation process, seeing in applied in the real world and understand the practical result is really interesting”, explained José Luis,
10 years’ evolution of a successful business model
Zankyou, the leading European wedding portal that puts couples in contact with suppliers, has its own website and app, as well as a strong presence on social media. They post videos aimed at suppliers and consumers on its YouTube channel. In short, it combines a totally digital mechanism with a very international business culture. Around 200 professionals form part of this organization with the spirit of a start-up, which promotes autonomy, professional development and flexibility, with a commitment to its employees’ personal and professional life balance.
Online advertising sales internship at Zankyou
Zankyou Weddings is looking for an online advertising sales intern for the Spanish market, to reinforce the sales momentum to suppliers in the wedding sector, based at the company’s Madrid office. The successful candidate will be responsible for telephone canvassing, attracting and managing potential clients, drafting commercial proposals and achieving goals.
This vacancy forms part of the more strategic side of the company as it is designed to generate customer loyalty, global objectives being set for each team. Zankyou’s paid internship program (800 euros per month, Monday to Friday) includes the possibility of an employment contract, depending on the candidates. With this in mind, they are looking for native Spanish-speaking students with experience in commercial positions and telephone sales.
Ana Rodrigues also gave an overview of the qualifications and skills wanted by the wedding organization portal. “The most important thing for Zankyou is attitude. We are looking for proactive people with attitude, with a strategic business vision and the drive to make the project grow”. Laura Torres added some other aspects related to the internship. “Participants always have a mentor who trains them and monitors their progress, analysing the results they achieve and whether they are satisfied with the internship, with the aim of incorporating candidates who work well in the company on a permanent basis”.