Current affairs

Oliva González, full time program teacher at EAE Business School.

Wednesday, 11 de September, 2019

The 7th issue of the Talent Alumni Review published by EAE includes a collection of tips from Raquel Recolons, the lecturer on the Master in Online Marketing and Electronic Commerce; Michiel Das, from the Master in Human Resources Management; Merche Aranda, the Director of the Master in Executive Development, Emotional Intelligence and Coaching; and Oliva González, a lecturer on Full-Time Programs at EAE Business School.

Personal branding and decision-making

Michiel Das defines branding as the process of creating attractive brands, which can be applied to people with the concept of personal branding. “What people say about you when you are not there”, he explained. In Michiel’s opinion, working on your personal branding has a lot of benefits because it makes you more visible and enhances your confidence and credibility.

The lecturer on the Master in Human Resources Management at EAE Business School highlighted the importance of taking care of your personal branding as it “enables you to get a better understanding of the image that you project to others, take control of your narrative and show your audience what you want them to see. It is a question of cultivating certain aspects of your own personality and presenting yourself in the best possible ways in order to achieve your objectives”, he added. He then went on to give three tips for creating attractive personal branding in three steps: enhancing and differentiating your personality, identifying strengths and weaknesses and, lastly, making the most of networking.

Meanwhile, Oliva González defined artificial intelligence as a branch of IT based on a combination of algorithms with the aim of machines achieving the same capacity as humans. Moreover, she distinguished between four types of AI and set out the right approaches to link them to decision-making.

The lecturer on Full-Time Programs at EAE Business School explained how AI helps when making decisions in a process in which the brain skews, gathers and considers information in order to process it and facilitate action. As a result, the foundations for decision-making will be superior to a human’s, as people are rational and not programmed by an algorithm.

 Manage customers’ criticisms on social media

Raquel Recolonsexamined how to manage customers’ criticisms on social media in a process that involves ascertaining the details and establishing the dimensions of the conflict correctly. With this prior information, she recommended analysing the facts and determining the size of the problem because the most suitable response is different in each case.

The lecturer on the Master in Online Marketing and Electronic Commerce recommended ensuring a proportional response, involving all the specific people in question, avoiding improvisation and acting consistently. Moreover, she gave tips on managing time, making the company approachable, being responsible in cases of compensation and maintaining the privacy of the conversations. Furthermore, it is important to learn from the whole process in order to facilitate decision-making in the future.

Shorter, more effective meetings

Merche Aranda emphasized that time is an extremely valuable commodity and gave some useful tips for streamlining tasks and holding short, more effective meetings in order to optimizes our use of time. Her advice included preparing for the meeting in advance and setting a clear and realistic agenda. The Director of the Master in Executive Development, Emotional Intelligence and Coaching also recommended assigning roles in meetings, drafting more agile and visual PowerPoint presentations and boosting commitment by ensuring punctuality among the attendees.

Download the magazine here: TALENT ALUMNI REVIEW 7