Universidad Politécnica de Cataluña (Barcelona Campus)
Grado en Marketing y Comunicación Digital
This Degree is taught completely in Spanish
The Degree in Marketing and Digital Communication from EAE Business School, with a degree from the Universitat Politècnica de Catalunya (UPC), offers a solid academic background of practical and professional orientation, closely linked to the world of business. The ability to adapt to a constantly changing context generates a demand for professionals, technicians and middle managers in the different marketing specialities, each time with greater and better professional qualifications, to respond adequately to the demands of the new generations of consumers, buyers, users, customers, who ultimately decide and sanction the opportunity, convenience or not of the new products and services offered to the markets. EAE Business School has therefore implemented an official Degree in Marketing and Digital Communication, the differential value of which lies in its coherent and necessary digital component, given the widespread implementation of ICT in society.
If you would like further information regarding objectives, study programs, the teaching staff, professional opportunities, entry requirements and enrolment, and grants and financial assistance for the degree, see theprogram description in Spanish.
Reasons to study the Official Degree in Marketing and Digital Communication at EAE Business School:
EAE maintains teacher exchange agreements with a multitude of foreign business schools and universities, all contributing to the global and internationalised training of our students. In the academic year 2014/2015, EAE degrees received 262 foreign students, and sent to more than 30 other universities, mainly in Europe.
US, UK or China in the third year. In addition to the Erasmus Program, EAE maintains specific and preferential agreements, including with Pace University and Kean University in the United States, Northampton University in the United Kingdom, and Shanghai University in China.
EAE has a professional careers service with high placement rates. In 2014/2015, 100% of students who requested internships were able to do them.
According to the last triennial labour insertion survey of the UPC (2014), 95.8% of graduates of the EAE Business School find work immediately after completing their studies.
Expectations of employability
Recent independent employability reports (eg, Randstad Professionals on most demanded profiles for 2016) indicate that positions related to the marketing area will continue to be those most in demand.