Máster en Dirección de Marketing

executive MBA
83% matriculated


13 free spots


8 free spots

Program description

Manager Development Program at eae business school

This Master is taught completely in Spanish

Máster en Dirección de Marketing in Madrid and Barcelona

EAE’s Máster en Dirección de Marketing (Master in Marketing Management) in Madrid and Barcelona develops the technical knowledge and executive skills required to meet the current demands of the marketing department.

Professionals and directors equipped to lead marketing departments of all types of companies and organisations successfully, with solid training and insight into all branches of marketing and the managerial skills required to respond effectively to the current environment and market, and, above all, the capacity to transform technological advances into a competitive advantage.

If you would like further information regarding objectives, study programs, the teaching staff, professional opportunities, entry requirements and enrolment, and grants and financial assistance for the master's degree, See the program description in Spanish.

On completing the tuition period, students have the option of doing a two-week residential placement at Kean University (New York).

Kean University residential stay with EAE business school

Reasons for taking EAE’s Business School Máster en Dirección de Marketing in Madrid and Barcelona:

Key points



The Professional Careers service is focused on guiding and accompanying students to achieve their professional goals and matching their expectations and interests with the jobs market. 


Employment Partner Executive

The main aim of this program is to promote the constant updating of knowledge, skills and professional competencies of management profiles, in order to increase their professional projection.



Ranking in the world

Second best master’s degree in the area of Marketing in Spain (“250 Masters, ed. 2017” El Mundo ranking) 


Marketing Advisory Board

The master’s degree study plan is developed along with the Advisory Board of the Marketing and Communication area, formed by 23 professionals from companies like Unilever, Sony, Mango, Nielsen, Nissan, OgilvyOne, Heineken, Endesa, BP, La Caixa, Dockers, and more.



Business Networking

On the Business Networking cycle, students will attend a series of meetings with professionals from large companies and other EAE students, thanks to which the participants have the chance to expand their network of professional contacts.


Direct contact with the sector

EAE is a member of the main marketing associations of Spain: Spanish Marketing Association (AME) and Spanish Digital Economy Association (ADIGITAL).




Marketing Plan

The Marketing Plan is carried out throughout the program, and is the central core of the master’s degree. Developed on a real business situation and by a team, the Marketing Plan allows participants to apply their knowledge and work developed in the classroom, thus enhancing their strategic view and enterprising spirit.


Soft Skills program

The Soft Skills program is intended to help participating professionals complete their training with the strategic mobilisation of their personal skills. It includes ten independent monthly workshops organised along the Emotional Skills Model.




Major + Minor

EAE has started up the North American Major and Minor methodological system for the first time in Spain, in the place of the traditional optional subject method. 



International Residential Program

At the end of the study period, students will have the chance to do a two-week residential stay at Kean University (USA) This residential stay comes at an additional cost.



EAE is enterprising

The aim is to give the necessary resources and environment for enterprising students from EAE to develop new business ideas. We accompany the needs of the entrepreneurs and investors, as well as those of our students and researchers.  Some of the particular services we offer are Training, Financing and Accompaniment for EAE’s enterprising students.


How do students learn at EAE?

Check here for more information