Máster en Dirección de Marketing

executive MBA

Program description

Master in Marketing Managemen eae business school

This Master is taught completely in Spanish

Máster en Dirección de Marketing in Madrid and Barcelona

EAE’s Máster en Dirección de Marketing (Master in Marketing Management) in Madrid and Barcelona develops the technical knowledge and executive skills required to meet the current demands of the marketing department.

Professionals and directors equipped to lead marketing departments of all types of companies and organisations successfully, with solid training and insight into all branches of marketing and the managerial skills required to respond effectively to the current environment and market, and, above all, the capacity to transform technological advances into a competitive advantage.

If you would like further information regarding objectives, study programs, the teaching staff, professional opportunities, entry requirements and enrolment, and grants and financial assistance for the master's degree, See the program description in Spanish.

On completing the tuition period, students have the option of doing a two-week residential placement at Kean University (New York).

Kean University residential stay with EAE business school

Reasons for taking EAE’s Business School Máster en Dirección de Marketing in Madrid and Barcelona:

Key points


Residential Program in the USA 

On completing the tuition period, students have the option of doing a two-week residential placement at Kean University (New York). This residential program is available at an additional charge to the student.



EAE, member of the Spanish Marketing Association and ADIGITAL

The Asociación de Marketing de España (Spanish Marketing Association) is a non profit-making entity that aims to revalue and gain recognition for the marketing profession and activity. ADIGITAL is the largest multisector association of the digital economy.


Merco Ranking

EAE, elected second most reputable business school in Spain for the 2017 Merco Ranking


El Mundo Ranking

According to the El Mundo ranking of the “250 Best Masters”, EAE's Máster en Dirección de Marketing is the best Marketing master's degree given in Barcelona, and the second best in Spain.





Through series of meetings with managers from other companies, such as the Business Networking and Coffee & CEO events, participants are able to expand their network of professional contacts.


Advisory Board

The contents of the master's degree are developed jointly with the Advisory Board of the marketing and communication area, formed by 23 professionals from companies like Unilever, Sony, Mango, Nielsen, Nissan, OgilvyOne, Heineken, Endesa, BP, La Caixa, Dockers, and more.


91% find work

before 6 months after finishing the master 

How do students learn at EAE?

Check here for more information