Universidad Politécnica de Cataluña (Barcelona Campus)
Universidad Rey Juan Carlos (Madrid Campus)
Máster en Dirección de Marketing
This Master is taught completely in Spanish
Máster en Dirección de Marketing in Madrid and Barcelona
EAE’s Máster en Dirección de Marketing (Master in Marketing Management) in Madrid and Barcelona develops the technical knowledge and executive skills required to meet the current demands of the marketing department.
Professionals and directors equipped to lead marketing departments of all types of companies and organisations successfully, with solid training and insight into all branches of marketing and the managerial skills required to respond effectively to the current environment and market, and, above all, the capacity to transform technological advances into a competitive advantage.
If you would like further information regarding objectives, study programs, the teaching staff, professional opportunities, entry requirements and enrolment, and grants and financial assistance for the master's degree, See theprogram description in Spanish.
On completing the tuition period, students have the option of doing a two-week residential placement at Kean University (New York).
Reasons for taking EAE’s Business School Máster en Dirección de Marketing in Madrid and Barcelona:
The Professional Careers service is focused on guiding and accompanying students to achieve their professional goals and matching their expectations and interests with the jobs market.
Employment Partner Executive
The main aim of this program is to promote the constant updating of knowledge, skills and professional competencies of management profiles, in order to increase their professional projection.
Ranking in the world
Second best master’s degree in the area of Marketing in Spain (“250 Masters, ed. 2017” El Mundo ranking)
Marketing Advisory Board
The master’s degree study plan is developed along with the Advisory Board of the Marketing and Communication area, formed by 23 professionals from companies like Unilever, Sony, Mango, Nielsen, Nissan, OgilvyOne, Heineken, Endesa, BP, La Caixa, Dockers, and more.
On the Business Networking cycle, students will attend a series of meetings with professionals from large companies and other EAE students, thanks to which the participants have the chance to expand their network of professional contacts.
Direct contact with the sector
EAE is a member of the main marketing associations of Spain: Spanish Marketing Association (AME) and Spanish Digital Economy Association (ADIGITAL).
The Marketing Plan is carried out throughout the program, and is the central core of the master’s degree. Developed on a real business situation and by a team, the Marketing Plan allows participants to apply their knowledge and work developed in the classroom, thus enhancing their strategic view and enterprising spirit.
Soft Skills program
The Soft Skills program is intended to help participating professionals complete their training with the strategic mobilisation of their personal skills. It includes ten independent monthly workshops organised along the Emotional Skills Model.
Major + Minor
EAE has started up the North American Major and Minor methodological system for the first time in Spain, in the place of the traditional optional subject method.
At the end of the study period, students will have the chance to do a two-week residential stay at Kean University (USA) This residential stay comes at an additional cost.
EAE is enterprising
The aim is to give the necessary resources and environment for enterprising students from EAE to develop new business ideas. We accompany the needs of the entrepreneurs and investors, as well as those of our students and researchers. Some of the particular services we offer are Training, Financing and Accompaniment for EAE’s enterprising students.