The digital ecosystem provides a great breeding ground for new ways of doing business. Companies such as Google, Facebook, Spotify, Amazon and Apple have paved the way for new business models that nobody could have foreseen just a decade ago. These models require a different profile of marketing professional from all those that have existed before.
EAE’s Máster en Marketing Online y Comercio Digital (Master in Online Marketing and Digital Commerce) is designed to equip Marketing professionals to be able to incorporate new channels, media and languages into their commercial and customer relations strategy. With this in mind, participants will gain insight into a range of techniques, tools and competences that are specific to the digital environment, including a results analysis that guarantees a return on the investments for these initiatives. Moreover, with an approach similar to project planning methodologies, participants will learn about the key factors that enable professionals to develop successful communications, customer relations and digital sales strategies.
If you would like further information regarding objectives, study programs, the teaching staff, professional opportunities, entry requirements and enrolment, and grants and financial assistance for the master's degree, see theprogram description in Spanish.
Reasons for taking EAE’s Business School Máster en Marketing Online y Comercio Digital:
Professional Careers Service
The Professional Careers service is focused on guiding and accompanying students to achieve their professional goals and matching their expectations and interests with the jobs market.
Employment Partner Executive
The main aim of this program is to promote the constant updating of knowledge, skills and professional competencies of management profiles, in order to increase their professional projection.
Ranking in the World
EAE, with the second best master’s degree in the area of Marketing in Spain (“250 Masters, ed. 2017” El Mundo ranking).
Marketing Advisory Board
The master’s degree study plan is developed along with the Advisory Board of the Marketing and Communication area, formed by 23 professionals from companies like Unilever, Sony, Mango, Nielsen, Nissan, OgilvyOne, Heineken, Endesa, BP, La Caixa, Dockers, and more.
On the Business Networking cycle, students will attend a series of meetings with professionals from large companies and other EAE students, thanks to which the participants have the chance to expand their network of professional contacts
Direct contact with the sector
EAE is a member of the main marketing associations of Spain: Spanish Marketing Association (AME) and Spanish Digital Economy Association (ADIGITAL).
Online Marketing Plan
The Online Marketing Plan allows participants to apply the knowledge and work developed in the classroom in a real company, and so develop their strategic view and enterprising spirit.
Soft Skills program
The Soft Skills program is intended to help participating professionals complete their training with the strategic mobilisation of their personal skills. It includes ten independent monthly workshops organised along the Emotional Skills Model.
Major + Minor
EAE has started up the North American Major and Minor methodological system for the first time in Spain, in the place of the traditional optional subject method.
At the end of the study period, students will have the chance to do a two-week residential stay at Kean University (USA) This residential stay comes at an additional cost.
EAE is enterprising
The aim is to give the necessary resources and environment for enterprising students from EAE to develop new business ideas. We accompany the needs of the entrepreneurs and investors, as well as those of our students and researchers. Some of the particular services we offer are Training, Financing and Accompaniment for EAE’s enterprising students.