Universidad Politécnica de Cataluña (Barcelona Campus)
Universidad Rey Juan Carlos (Madrid Campus)
Máster en Marketing Online y Comercio Digital
This Master is taught completely in Spanish
The digital ecosystem provides a great breeding ground for new ways of doing business. Companies such as Google, Facebook, Spotify, Amazon and Apple have paved the way for new business models that nobody could have foreseen just a decade ago. These models require a different profile of marketing professional from all those that have existed before.
EAE’s Máster en Marketing Online y Comercio Digital (Master in Online Marketing and Digital Commerce) is designed to equip Marketing professionals to be able to incorporate new channels, media and languages into their commercial and customer relations strategy. With this in mind, participants will gain insight into a range of techniques, tools and competences that are specific to the digital environment, including a results analysis that guarantees a return on the investments for these initiatives. Moreover, with an approach similar to project planning methodologies, participants will learn about the key factors that enable professionals to develop successful communications, customer relations and digital sales strategies.
If you would like further information regarding objectives, study programs, the teaching staff, professional opportunities, entry requirements and enrolment, and grants and financial assistance for the master's degree, see theprogram description in Spanish.
Reasons for taking EAE’s Business School Máster en Marketing Online y Comercio Digital:
Residential program in the USA
On completing the master's degree, students have the option of doing a two-week residential placement at Kean University (USA). This residential program is available at an additional charge to the student.
EAE, member of the Spanish Marketing Association and ADIGITAL
The Asociación de Marketing de España (Spanish Marketing Association) is a non profit-making entity that aims to revalue and gain recognition for the marketing profession and activity. ADIGITAL is the largest multisector association of the digital economy.
Through series of meetings with managers from other companies, such as the Business Networking and Coffee & CEO events, participants are able to expand their network of professional contacts.
The contents of the master's degree are developed jointly with the Advisory Board of the marketing and communication area, formed by 23 professionals from companies like Unilever, Sony, Mango, Nielsen, Nissan, OgilvyOne, Heineken, Endesa, BP, La Caixa, Dockers, and more.
Online Marketing Plan
The Online Marketing Plan allows participants to apply the knowledge and work developed in the classroom to a real company, and so to develop their strategic vision and enterprising spirit.