Máster en Dirección de Marketing y Gestión Comercial

executive MBA

Program description

This Master is taught completely in Spanish


EAE’s Máster en Dirección de Marketing y Gestión Comercial (Master in Marketing and Commercial Management) is designed to equip professionals to be able to turn market opportunities and situations into competitive advantages for the company. Professionals with a solid training in both marketing and commercial management, with insight into the latest marketing trends and an in-depth knowledge of the organisational aspects that generate corporate value, a key factor for enabling the growth of any organisation.

In addition, the Business Game and creation of the Marketing Plan on the Master program give participants the chance to gain insight into two fundamental tools for the strategic development of modern companies.

If you would like further information regarding objectives, study programs, the teaching staff, professional opportunities, entry requirements and enrolment, and grants and financial assistance for the master's degree, see the program description in Spanish.

Six reasons for taking EAE’s Máster en Dirección de Marketing y Gestión Comercial:

Key points


International Residential Program

On completing the tuition period in Barcelona, students have the option of doing a two-week residential placement at Kean University (New York). This residential program is available at an additional charge to the student.


Advisory Board

The contents of the master's degree are developed jointly with the Advisory Board of the Marketing and Communication area, formed by 23 professionals from companies like Unilever, Sony, Mango, Nielsen, Nissan, OgilvyOne, Heineken, Endesa, BP, La Caixa, Dockers, and more.



El Mundo Ranking

According to the El Mundo ranking of the “250 Best Masters”, EAE's Máster en Dirección de Marketing is the best marketing master's degree given in Barcelona, and the second best in Spain.


Marketing Plan

The making of a Marketing Plan is a fundamental element of the program, as it helps participants to put the knowledge and skills acquired on the master's degree into practice.



Employment Report

96% of Master in Marketing and Commercial Management students who applied for internships were able to do them.


EAE, member of the Spanish Marketing Association and ADIGITAL

The Asociación de Marketing de España (Spanish Marketing Association) is a non profit-making entity that aims to revalue and gain recognition for the marketing profession and activity. ADIGITAL is the largest multisector association of the digital economy.

How do students learn at EAE?

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