Universidad Politécnica de Cataluña (Barcelona Campus)
Universidad Rey Juan Carlos (Madrid Campus)
Máster en Dirección de Marketing y Gestión Comercial
This Master is taught completely in Spanish
EAE’s Máster en Dirección de Marketing y Gestión Comercial (Master in Marketing and Commercial Management) is designed to equip professionals to be able to turn market opportunities and situations into competitive advantages for the company. Professionals with a solid training in both marketing and commercial management, with insight into the latest marketing trends and an in-depth knowledge of the organisational aspects that generate corporate value, a key factor for enabling the growth of any organisation.
In addition, the Business Game and creation of the Marketing Plan on the Master program give participants the chance to gain insight into two fundamental tools for the strategic development of modern companies.
If you would like further information regarding objectives, study programs, the teaching staff, professional opportunities, entry requirements and enrolment, and grants and financial assistance for the master's degree, see theprogram description in Spanish.
On completing the tuition period in Barcelona, students have the option of doing a two-week residential placement at Kean University (USA).
Reasons for taking EAE’s Business School Máster en Dirección de Marketing y Gestión Comercial:
The Professional Careers service is focused on guiding and accompanying students to achieve their professional goals and matching their expectations and interests with the jobs market.
International Talent Program
The Asociación de Marketing de España (Spanish Marketing Association) is a non profit-making entity that aims to revalue and gain recognition for the marketing profession and activity. ADIGITAL is the largest multisector association of the digital economy.
Marketing Advisory Board
The master’s degree study plan is developed along with the Advisory Board of the Marketing and Communication area, formed by 23 professionals from companies like Unilever, Sony, Mango, Nielsen, Nissan, OgilvyOne, Heineken, Endesa, BP, La Caixa, Dockers, and more.
Second best master’s degree in the area of Marketing in Spain (“250 Masters, ed. 2017” El Mundo ranking).
The Marketing Plan is carried out throughout the program, and is the central core of the master’s degree. Developed on a real business situation and by a team, the Marketing Plan allows participants to apply their knowledge and work developed in the classroom, thus enhancing their strategic view and enterprising spirit.
Outdoor Training Program
In order to promote the development of key skills and competencies in a manager, activities are developed in a group that allow identifying and overcoming the weaknesses, simultaneously consolidating the strengths.
Direct contact with the sector
EAE is a member of the main marketing associations of Spain: Spanish Marketing Association (AME) and Spanish Digital Economy Association (ADIGITAL).
On the Business Networking cycle, students will attend a series of meetings with professionals from large companies and other EAE students, thanks to which the participants have the chance to expand their network of professional contacts
Major + Minor
EAE has started up the North American Major and Minor methodological system for the first time in Spain, in the place of the traditional optional subject method.
The Soft Skills program is intended to help participating professionals complete their training with the strategic mobilisation of their personal skills. It includes ten independent monthly workshops organised along the Emotional Skills Model.
International Residential Program
At the end of the study period, students will have the chance to do a two-week residential stay at Kean University (USA) This residential stay comes at an additional cost.
EAE is enterprising
The aim is to give the necessary resources and environment for enterprising students from EAE to develop new business ideas. We accompany the needs of the entrepreneurs and investors, as well as those of our students and researchers. Some of the particular services we offer are Training, Financing and Accompaniment for EAE’s enterprising students.