Máster en Design Thinking & Customer Experience

executive MBA

Program Description

Master design thinking and customer experience full time eae business school

This Master is taught completely in Spanish

According to a ManPower study, around 40% of employers show a shortage of talent. Forbes magazine, in one of its articles on the situation of the labour market, considers that the crisis is not one of employment crisis but one of skills. Professions with a high digital content have produced the so-called unemployed professions because there is a lack of professionals in the labour market and companies have entered a frantic battle to capture and retain these professional profiles. The World Economic Forum conducted a study in which it determined that by 2020, the 10 most demanded skills will include creativity, the ability to solve complex problems and critical thinking.

In this context, methodologies to foster innovation and focus on the customer, such as Design Thinking and Customer Experience, have taken on an enormous importance. These methodologies are increasingly a common practice in the forms of work of even the most traditional companies, in their process of digital transformation in which they try to be more agile and respond better to the demands of the market by adopting the work forms of start-ups.

The Master in Designing Thinking and Customer Experience aims to create innovation professionals who have the conceptual and practical tools to successfully develop innovation processes and Design Thinking in companies, focusing on the use of tools and methodological techniques, practicing "empathy" techniques to put themselves in the shoes of potential clients and to detect unmet needs, developing their creativity, applying it to the solution of real business problems and reflecting on their own profile as potential professionals of innovation, in particular their own attitude in the face of risk, error and uncertainty.

On completing the tuition period in Barcelona, students have the option of doing a two-week residential placement at Kean University (USA). 

kean university

If you would like further information regarding objectives, study programs, the teaching staff, professional opportunities, entry requirements and enrolment, and grants and financial assistance for the master's degree, see the program description in Spanish.

Reasons for taking EAE’s Business School Master in Designing Thinking and Customer Experience:

Key points



The Professional Careers service is focused on guiding and accompanying students to achieve their professional goals and matching their expectations and interests with the jobs market.


International Talent Program

A program aimed at students seeking international professional development, in order to give them maximum visibility amongst the multinational companies collaborating with EAE. Activities are therefore organised such as the Employment Workshops, interviews with head hunters, and access is given to international selection consultants around the world


Collaboration with Babson College (Boston)

The program is taught in collaboration with Babson College through the "Babson Collaborative" program, of which EAE is a member. Babson College offers the best programs in the world in entrepreneurship, according to the general rankings of reference as Financial Times, and according to specialized rankings, such as Entrepreneur Magazine or The Princeton Review.


Business challenge solution

For the final master's degree project, the students will work in groups proposing a solution to a real need and challenge established by a collaborating company of the master. The students will apply in this challenge everything they have learned in the different subjects, and they will be able to interact with the company to gather information and perform their analysis on which to base their solution by applying everything learned throughout the master's degree.


Continuous Update Design Thinking

Once a month, activities such as panels of experts, visits to centers and reference companies, special lectures by special guests and exhibitions of real cases told by their protagonists, among others, will be offered.


High business focus

It is a program with a high business focus so its content will have a strong practical and experiential component based on workshops, case studies, roleplays, group dynamics, gamified competitions in which to apply the acquired knowledge and develop skills.





Marketing Advisory Board

The master’s degree study plan is developed along with the Advisory Board of the Marketing and Communication area, formed by professionals from companies like Unilever, Sony, Mango, Nielsen, Nissan, OgilvyOne, Heineken, Endesa, BP, La Caixa, Dockers, and more.




Business Networking

On the Business Networking cycle, students will attend a series of meetings with professionals from large companies and other EAE students, thanks to which the participants have the chance to expand their network of professional contacts







Major + Minor

EAE has started up the North American Major and Minor methodological system for the first time in Spain, in the place of the traditional optional subject method.



Soft Skills program

EAE’s Soft Skills program is intended to help the participating professions complete their training with the strategic mobilisation of their personal skills. It includes ten independent monthly workshops organised along the Emotional Skills Model.

How do students learn at EAE?

Check here for more information