Máster en Marketing Online y Comercio Electrónico

executive MBA

Program description

Master in Online Marketing and eCommerce full time eae business school

This Master is taught completely in Spanish

EAE’s Máster en Marketing Online y Comercio Electrónico (Master in Online Marketing and eCommerce) equips participants with specific techniques, tools and skills to succeed in the digital environment, including results analysis that guarantees the return on investment of the actions involved.

Based on an approach closely tied to project planning, the program covers all of the key aspects that enable participants to develop and implement successful strategies in terms of digital communications, relations and sales.

If you would like further information regarding objectives, study programs, the teaching staff, professional opportunities, entry requirements and enrolment, and grants and financial assistance for the master's degree, see the program description in Spanish.

On completing the tuition period in Barcelona, students have the option of doing a two-week residential placement at Kean University (USA). 

kean university eae business school

Reasons for taking EAE’s Business School Máster en Marketing Online y Comercio Electrónico:

Key points



The Professional Careers service is focused on guiding and accompanying students to achieve their professional goals and matching their expectations and interests with the jobs market.


International Talent Program

A program aimed at students seeking international professional development, in order to give them maximum visibility amongst the multinational companies collaborating with EAE. Activities are therefore organised such as the Employment Workshops, interviews with head hunters, and access is given to international selection consultants around the world.


Marketing Advisory Board

The master’s degree study plan is developed along with the Advisory Board of the Marketing area, formed by professionals from companies like Unilever, Sony, Mango, Nielsen, Nissan, OgilvyOne, Heineken, Endesa, BP, La Caixa, Dockers, and more.



Ranking in the World

EAE, with the second best master’s degree in the area of Marketing in Spain (“250 Masters, ed. 2017” El Mundo ranking).

Ranking el Mundo




Online Marketing Plan

The development of the Online Marketing Plan is a fundamental element of the program, as it helps participants to put into practice the skills acquired throughout the master’s degree.


In direct contact with the sector

EAE, a member of the MARKETING ASSOCIATION OF SPAIN AND ADIGITAL The Marketing Association of Spain is a non-profit entity seeking to achieve the revaluation and recognition of the marketing profession and activity. ADIGITAL is the largest multi-sector association of the digital economy.


Business Networking

On the Business Networking cycle, students will attend a series of meetings with professionals from large companies and other EAE students, thanks to which the participants have the chance to expand their network of professional contacts.


Major + Minor

EAE has started up the North American Major and Minor methodological system for the first time in Spain, in the place of the traditional optional subject method.






Soft Skills program

EAE’s Soft Skills program is intended to help the participating professions complete their training with the strategic mobilisation of their personal skills. It includes ten independent monthly workshops organised along the Emotional Skills Model.


EAE is enterprising

The aim is to give the necessary resources and environment for enterprising students from EAE to develop new business ideas. We accompany the needs of the entrepreneurs and investors, as well as those of our students and researchers.  Some of the particular services we offer are Training, Financing and Accompaniment for EAE’s enterprising students.


How do students learn at EAE?

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