Máster en Marketing Online y Comercio Electrónico

executive MBA

Program description

Master in Online Marketing and eCommerce full time eae business school

This Master is taught completely in Spanish

EAE’s Máster en Marketing Online y Comercio Electrónico (Master in Online Marketing and eCommerce) equips participants with specific techniques, tools and skills to succeed in the digital environment, including results analysis that guarantees the return on investment of the actions involved.

Based on an approach closely tied to project planning, the program covers all of the key aspects that enable participants to develop and implement successful strategies in terms of digital communications, relations and sales.

If you would like further information regarding objectives, study programs, the teaching staff, professional opportunities, entry requirements and enrolment, and grants and financial assistance for the master's degree, see the program description in Spanish.

On completing the tuition period in Barcelona, students have the option of doing a two-week residential placement at Kean University (USA). 

kean university eae business school

Reasons for taking EAE’s Business School Máster en Marketing Online y Comercio Electrónico:

Key points


International Residential Program

On completing the tuition period in Barcelona, students have the option of doing a two-week residential placement at Kean University (New York). This residential program is available at an additional charge to the student.


EAE, member of the Spanish Marketing Association and ADIGITAL

The Asociación de Marketing de España (Spanish Marketing Association) is a non profit-making entity that aims to revalue and gain recognition for the marketing profession and activity. ADIGITAL is the largest multisector association of the digital economy.


Program of visits

The master's degree includes visits to the main companies of the sector operating in Spain, such as Campus Google, Territorio Creativo, and others.


Advisory Board

The contents of the master's degree are developed jointly with the Advisory Board of the Marketing and Communication Area, formed by 23 professionals from companies like Unilever, Sony, Mango, Nielsen, Nissan, OgilvyOne, Heineken, Endesa, BP, La Caixa, Dockers, and more.



Three times during the academic year, participants will have the opportunity to expand their professional network with top CEOs, in Coffee & CEO events


Employment Report

96% of Online Marketing students who applied for Internships were able to do them.


Online Marketing Plan

The Online Marketing Plan is a fundamental element of the program, as it helps participants to put the knowledge and skills acquired on the master's degree into practice.

How do students learn at EAE?

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