Máster en Comunicación y Responsabilidad Social Corporativa (RSC)
Although the expression has been intermittently used since the middle of the last century by European and American entrepreneurs to describe their concerns and actions driven by the well-being of their employees, the full development of the concept of CSR arose in the nineteen nineties in Europe, when the European Commission decided to adopt it to involve entrepreneurs in an employment strategy that would create greater social cohesion. Initiatives to drive CSR soon came in from a wide range of bodies, such as the UNO with its World Pact and many others (GRI, OECD, CSR Europe, etc.), which launched models and standards to inspire CSR strategies in companies.
Since then, its reach has extended in a society recently demanding a more responsible, committed and transparent behaviour on the part of organisations, to foment a code of social values amongst directors to promote their exemplarity, in addition to fulfilling the laws, standards and commitments assumed, and to integrate the relations with the interest groups in the decision-making and strategy in order to connect the social and environmental concerns with the daily management. CSR can therefore now be defined as the management strategy through which companies take decisions and plan actions bearing in mind both financial considerations and their social and environmental dimensions. Therefore, the benefits associated with CSR spread far beyond the economic area of profitability and also include the benefits perceived by the interest groups and set out in corporate reputation, social goodwill, consumer loyalty and collaborators’ feeling of belonging to the organisation.
This approach of social responsibility and sustainability includes the training of managers, middle management and technical specialists on all levels, to facilitate the integration of people in the organisations and these organisations in society by driving a management that is socially responsible, sustainable and transparent. Demand is not only like professionals in the management of CSR or the company’s sustainability plan, but also in sporadic demand such as reporting or managing the relations with the interest groups. The recent Corporate Social Responsibility Strategy in Spain 2014, amongst other things promotes the study of CSR and sustainability at University.
The new skills, such as the strategic view of business social responsibility, the promotion of self-directed teams, socially responsible management, sustainability and excellence in operations and processes are now necessary in the effective development of the new management models being developed in the more advanced public and private organisations. Managers who promote social responsibility and sustainability will become the agents of professional development who promote business growth and competitiveness from innovation, quality, cooperation, operative excellence and socially responsible management.
El Mundo Ranking
According to El Mundo's "250 Best Masters", EAE's Master in Communication and Corporate Social Responsibility (CSR) is the best masters degree in Communication in Spain.
Together with Brand Managers and Sales Managers, among others, Communication Managers are among the main responsibilities of EAE graduate students in managerial positions.
The program contemplates the realization of 6 ECTS of curricular practices.
More than 85% of the students are international, which brings a valuable multicultural approach to the different disciplines addressed during the program.
Students of programs in the area of Corporate Communication of EAE become members of the Spanish Marketing Association with a fee of € 5 per year (the usual fee is € 150 per year).
The Marketing and Communication Area of EAE is the one that offers the most programs in different fields of knowledge and modalities of study, which endorses the experience of the school in this area