Máster en Comunicación y Responsabilidad Social Corporativa (RSC)

executive MBA

Program Description

This Master is taught completely in Spanish

The full development of the CSR concept arose in the 1990s in Europe, when the European Commission decided to adopt it to imply entrepreneurs in an employment strategy that might create greater social cohesion. Initiatives were soon brought in to drive CSR from a wide range of bodies, such as the United Nations with its Global Compact and many others (GRI, OECD, CSR Europe, etc.) which launched models and standards that inspired companies’ CSR strategies.

Corporate Social Responsibility (CSR) can now be defined as the management strategy through which companies take decisions and plan actions bearing in mind both financial considerations and their social and environmental dimensions. Therefore the benefits associated with CSR stretch beyond the scope of economic profitability and also include the benefits perceived by the stakeholders and set out in the corporate reputation, the social goodwill, the loyalty of consumers and the feeling of belonging of those who work with the organisation.

The Master in Communication and Corporate Social Responsibility aims to train managers and professionals who integrate people in organisations, and society from here, by promoting a socially responsible, sustainable and transparent management. Managers who will promote social responsibility and sustainability to become agents of professional development to promote business growth and competitiveness from innovation, quality, cooperation, operative excellence and socially responsible management.

If you would like further information regarding objectives, study programs, the teaching staff, professional opportunities, entry requirements and enrolment, and grants and financial assistance for the master's degree, see the program description in Spanish.

Reasons for taking EAE’s Business School Master in Communication and Corporate Social Responsibility:

Key points

1

Advisory Board

The study plan of the master’s degree is developed jointly with the Advisory Board of the Marketing and Communication area, formed by 23 professionals from companies such as Unilever, Sony, Mango, Nielsen, Nissan, OgilvyOne, Heineken, Endesa, BP, La Caixa, Dockers, and more.

2

EAE, member of the main communication entities of Spain

EAE is a member of the main communication associations in Spain, which include DIRCOM, ADECEC, CORPORATE EXCELLENCE, AM and AEA. Thanks to agreements, participants on the program are able to enjoy the benefits offered by these associations.

3

El Mundo Ranking

According to El Mundo's "250 Best Masters", EAE's Master in Communication and Corporate Social Responsibility (CSR) is the best masters degree in Communication in Spain.

4

Communication Plan

One of the key points of the master’s degree is the making of a Communication Plan in the last period of the program. Through this, students learn to develop an integral and viable corporate communication campaign, or to deal with communication solutions in real crisis situations.

How do students learn at EAE?

Check here for more information

 

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