Máster en Comunicación y Responsabilidad Social Corporativa (RSC)

executive MBA

Program Description

This Master is taught completely in Spanish

The full development of the CSR concept arose in the 1990s in Europe, when the European Commission decided to adopt it to imply entrepreneurs in an employment strategy that might create greater social cohesion. Initiatives were soon brought in to drive CSR from a wide range of bodies, such as the United Nations with its Global Compact and many others (GRI, OECD, CSR Europe, etc.) which launched models and standards that inspired companies’ CSR strategies.

Corporate Social Responsibility (CSR) can now be defined as the management strategy through which companies take decisions and plan actions bearing in mind both financial considerations and their social and environmental dimensions. Therefore the benefits associated with CSR stretch beyond the scope of economic profitability and also include the benefits perceived by the stakeholders and set out in the corporate reputation, the social goodwill, the loyalty of consumers and the feeling of belonging of those who work with the organisation.

The Master in Communication and Corporate Social Responsibility aims to train managers and professionals who integrate people in organisations, and society from here, by promoting a socially responsible, sustainable and transparent management. Managers who will promote social responsibility and sustainability to become agents of professional development to promote business growth and competitiveness from innovation, quality, cooperation, operative excellence and socially responsible management.

If you would like further information regarding objectives, study programs, the teaching staff, professional opportunities, entry requirements and enrolment, and grants and financial assistance for the master's degree, see the program description in Spanish.

Reasons for taking EAE’s Business School Master in Communication and Corporate Social Responsibility:

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Key points

1

Employability

The Professional Careers service is focused on guiding and accompanying students to achieve their professional goals and matching their expectations and interests with the jobs market.

2

International Talent Program

A program aimed at students seeking international professional development, in order to give them maximum visibility amongst the multinational companies collaborating with EAE. Activities are therefore organised such as the Employment Workshops, interviews with head hunters, and access is given to international selection consultants around the world.

3

Communication Advisory Board

The master’s degree study plan is developed along with the Advisory Board of the Communication area, formed by professionals from companies like Unilever, Sony, Mango, Nielsen, Nissan, OgilvyOne, Heineken, Endesa, BP, La Caixa, Dockers, and more.

4

Ranking in the World

EAE, in the Top 35 of the best European master’s degrees in the area of Communication (Eduniversal Best Masters Ranking Worldwide 2016-2017) . EAE, with the best master’s degree in the area of Communication in Spain (“250 Masters, ed. 2017” El Mundo ranking) 

Ranking el MundoRanking eduniversal

5

Communication Plan

One of the key points of the master’s degree is the performance of a Communication Plan in the last period of the program. Through this, students learn to develop a comprehensive and viable corporate communication plan or to approach communication solutions in real crisis situations.

6

In direct contact with the sector

EAE is a member of the main communication associations in Spain, which include: DIRCOM, ADECEC, CORPORATE EXCELLENCE, AM and AEA. Through these agreements, participants on the program enjoy the benefits offered by these associations.

7

Business Networking

On the Business Networking cycle, students will attend a series of meetings with professionals from large companies and other EAE students, thanks to which the participants have the chance to expand their network of professional contacts.

8

Major + Minor

EAE has started up the North American Major and Minor methodological system for the first time in Spain, in the place of the traditional optional subject method. 

 

 

 

9

Soft Skills program

EAE’s Soft Skills program is intended to help the participating professions complete their training with the strategic mobilisation of their personal skills. It includes ten independent monthly workshops organised along the Emotional Skills Model.

10

EAE is enterprising

The aim is to give the necessary resources and environment for enterprising students from EAE to develop new business ideas. We accompany the needs of the entrepreneurs and investors, as well as those of our students and researchers.  Some of the particular services we offer are Training, Financing and Accompaniment for EAE’s enterprising students.

 

How do students learn at EAE?

Check here for more information

 

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