Máster Internacional en Dirección de Marketing y Desarrollo de Mercados

executive MBA
29% matriculated


5 free spots

Program description

Master Global executive mba at eae business school

This Master is taught completely in Spanish

Early Admission DiscountThe growing demand for professionals in the area of corporate image and identity is due to two causes. The business environment evolves fast. Globalisation, new information technologies and new distribution and sales channels appearing thanks to the Internet have changed both marketing strategies and the way we sell. Competing in global environments has increased the number of markets in which we are able to operate, but also the number of competitors we face, so it is necessary to approach the commercial and marketing management from a more innovative perspective: consumers are ever more demanding and have more information, so they have a clear idea of what they want and need.

The International Master in Marketing Management and Market Development is designed to train professionals to lead these changes and turn market opportunities and challenges into competitive advantages for the company. Professionals who have solid training in marketing and sales management, who are aware of the new marketing trends and have a deep knowledge of the organisational aspects that generate corporate value, something that is key in allowing any organisation to grow.

The residential program is a mixture of different components, all of which are fundamental in the learning and teaching of the master’s degree, which are structured over three main axes:

  • The strategic conception of the marketing function in the company, and its relationship with the commercial world and the market
  • The concept of retail and its application in competitive environments
  • The organisation of events and sponsorship as a motor of growth in the sports sector.

In the agenda of the residential program, the participants on the master’s degree can attend:

Talks: Given by specialists in different marketing areas

Business Game: The program implements learning through business simulation, which implies the challenge to understand strategic planning through its practice and performance in a context very similar to the reality in which executives face each other each day.

Visits to companies: During the residential course, companies are visited such as: FC Barcelona, DAMM, Pabellón Olímpico JCB, RCD Espanyol, Centro Comercial SPLAU.

If you would like further information regarding objectives, study programs, the teaching staff, professional opportunities, entry requirements and enrolment, and grants and financial assistance for the master's degree, see the program description in Spanish.

Reasons for taking EAE’s Business School Máster Internacional en Dirección de Marketing y Desarrollo de Mercados:

Key points



During the residential period, learning through business simulation is enhanced, under the challenge of understanding strategic planning through its practice and execution in a context very close to the reality faced by marketing executives in their day to day


Advisory Board

The Master's curriculum plan is developed jointly with the Marketing and Communications Advisory Board, comprising 23 professionals from companies such as Unilever, Sony, Mango, Nielsen, Nisan, OgilvyOne, Heineken, Endesa, BP, La Caixa, Dockers, and more



EAE, member of the Marketing Association of Spain and ADIGITAL

The Marketing Association of Spain is a non-profit organization whose objective is the valorization and recognition of the profession and marketing activity. ADIGITAL is the largest multi-sectoral association of the digital economy


Internationally recognised methodology

EAE's Hybrid Learning methodology was semifinalist at the prestigious Reimagine 2015 teaching innovation awards, hosted by Wharton, the University of Pennsylvania (U-Penn) business school.




El Mundo Ranking

According to the ranking "250 Best Masters" of El Mundo, the Master in Marketing Management of EAE is the best masters of Marketing imparted in Barcelona, ​​and the second best in Spain.


Sector demand

Recent independent employability reports (eg, Randstad Professionals on most demanded profiles for 2016) indicate that positions related to the marketing area will remain the most in demand.


International Residential Program

On completing the tuition period in Barcelona, students have the option of doing a two-week residential placement at Kean University (New Jersey). This residential program is available at an additional charge to the student

How do students learn at EAE?

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