Current affairs

Thursday, 8 de June, 2017

Thursday 8th June 2017. EAE Business School ( has presented the main features of the Master in Journalism and Digital Communication for 2017. This Full-Time program is designed to train and prepare journalists equipped to work in digital journalism professionally, who are able to develop their skills within digital communication media, prepared to launch an entrepreneurial venture online and understand the function of the Press Office in an online environment. The aim is for students to be fully equipped to lead an online media outlet successfully in the long term. The Master is run in collaboration with Atresmedia, the leading communications group in Spain, operating the most relevant media outlets in television, radio, film, internet and advertising, with channels including La Sexta, Antena 3 and Onda Cero, among many others.

The program is directed by Vicente Pérez, the director of the television program ‘Madridistas’, produced by Atresmedia Verte for Real Madrid TV, a Media Trainer at the Spanish Committee of UNICEF. He has a Master in Television Journalism from the Universidad Rey Juan Carlos and a Bachelor Degree in Journalism from the Universitat Autònoma de Barcelona.


The Master in Journalism and Digital Communication is structured in 70 ECTS credits, distributed across large academic modules such as the Evolution of Journalism and its New Environment, Digital Tools, Digital Journalism Environments, Financial Management, Multimedia Journalism, Innovation, and Journalistic Techniques and Genres, with the inclusion of a Minor Program and a Thesis, which consists of creating and rolling out a journalism or digital communication project in an experimental environment.

One of the key strengths of the program in 2017 is its intensive focus on the sector. As such, one of the main features is that, on completion of the program, as well as the qualification from EAE Business School and the Universidad Rey Juan Carlos, the students receive a certificate of professional training from Grupo Atresmedia. It is also worth highlighting the fact that, alongside the study activities specified in the tuition plan, the program also offers a series of conferences and colloquiums with top-level professionals in the field of Journalism and Digital Communication.

Another important factor is that the combination of lecturers from Atresmedia and professionals from other media outlets gives the Master an applied quality in terms of the world of communications and a comprehensive overview of the sector and the role of executives. In addition, EAE is a member of the main communications associations in Spain, including DIRCOM, ADECEC, CORPORATE EXCELLENCE, AM and AEA. Thanks to these agreements, the participants on the program enjoy the benefits offered by the associations.

Another key feature is the tuition program of the Master is developed jointly with the Communication Department’s Advisory Board, comprised by professionals from companies such as Unilever, Sony, Mango, Nielsen, Nissan, OgilvyOne, Heineken, Endesa, BP, La Caixa and Dockers, among others.


EAE has improved the networking and entrepreneurship services that it offers students, focusing on enhancing opportunities for networking, expanding professional contacts and creating specific tools for students interested in starting up their own business.

One of the main new developments is the creation of the Business Networking program, a set of activities designed to generate meeting points for students, professional and lecturers at EAE, with the aim of maximizing the exchange of competences, promoting lifelong learning and developing professional relations with people boasting extensive experience.

Meanwhile, EAE’s revitalized Entrepreneurs Service provides quality accompaniment services to the Schools students who are currently involved at any phase of an entrepreneurial venture. The objective is to offer a 100% cross-profile service that covers every aspect from training to accompaniment and networking to accelerate the venture’s visibility.

Last but not least, the Soft Skills program consists of ten independent monthly workshops organized in line with the Emotional Competence Model. The objective is to enable the participating professionals to round off their training with the strategic mobilization of their skills. Soft Skills area set of personal skills which, as the form part of our emotional intelligence, enable us to develop our lives in society effectively.

These services complement other programs designed to enhance networking among professionals, such as Welcome Week and Social Networking. In total, EAE organizes more than 400 conferences, workshops, meetings and activities for students


The 2017 session of programs got up and running at the end of April, with the students on the MBA, Master and Postgraduate programs starting classes in the Full-Time, Executive Education and Global Education modes at EAE’s Madrid and Barcelona Campuses. In the last academic year, more than 3,500 students from 102 different countries on five continents studied at the Madrid and Barcelona Campuses. A total of 66% of these students were international, while the remaining 34% came from Spain. 

  • Master in Journalism and Digital Communication