This week, we would like to tell you all about a highly original company, "Historias para Llevar, founded by Aitor Borràs, an advertising creative executive who has worked at the best Marketing agencies, and Ricardo Gil, who has a degree in Business Administration and Management and an "Executive MBA"://en.eae.es/part-time/direccion-general/executive-mba from EAE Business School.
From left to right: Ricardo Gil and Aitor Borràs, founders of Historias para Llevar. Image from the students of MUDIC, ELISAVA.
Historias para Llevar is a new brand created in Barcelona which presents a different and universal concept of fashion and design. A collection of original t-shirts for men and women that tell 360º stories around the body. Each model brings to life a short narrative that starts on the front and continues on the back, encouraging spectators to turn around to catch the unexpected ending of a fun illustration.
“For me, EAE’s Executive MBA is a true life experience” says Ricardo, who explained how the idea for this innovative company came about. “We just had an idea which started to move us. Because we weren’t looking to set up a business or find an idea with which we could earn some money. We just had an idea that nobody else had had and we began developing it. We saw the opportunity to be happy doing it and so we jumped at it”.
The stories are illustrated with the minimalistic simplicity of black ink on a blank canvas. No words are needed. The protagonists are the designs, which are always set against a white background. The brand’s launch collection includes 6 models that can be purchased on the website. As well as the first collection, Historias para Llevar also offers customers the chance to order customized designs for companies, associations and organizations that want to give their businesses or events an original twist.
If you would like to find out more about the work of these two entrepreneurs, more information is available on social networks such as "Facebook":https://www.facebook.com/historiasllevar, "Twitter":https://twitter.com/Historiasllevar and "Instagram":http://instagram.com/Historiasllevar .
Congratulations on this original project Ricardo! All of us at EAE wish you the best of luck.