On Saturday 31st January 2015, our students taking the "Master in International Tourism Management"://en.eae.es/full-time/general-management/master-en-gestion-de-turismo-internacional at the Barcelona and Madrid Campuses came together in the capital city to take part in a number of visits and presentations over the course of 4 days, in the company of the Programme Directors Lola Dobón and Jordi Ventura. The guest speakers included John Kester, a member of the General Secretariat of the World Tourism Organization (WTO).
The first activity at the event was a visit o the 35th edition of FITUR, Madrid’s International Tourism Trade Fair. FITUR is a global meeting point for tourism professionals and the leading congress for inbound and outbound markets in Ibero-America.
Reflecting the trend in tourism recovery, FITUR played host to 9,083 exhibitor companies from 165 countries/regions, 120,231 professional participants and 97,549 non-professional visitors from the general public, all with the aim of turning leisure into business and business into development,
Moreover, the participation data shows that 7,368 journalists came to the event from 60 countries, a statistic that underlines FITUR’s importance on the international circuit of trade fairs in the sector.
Taking the opportunity to get to know each other in person, both groups enjoyed this important sector event that welcomed record numbers of visitors and participants.
During their morning at FITUR, our students visited the Europcar stand. They then had the opportunity to wander around all of the pavillions at this spectacular tourism trade fair, which attracts thousands of attendees each year.
On Sunday, by way of contrast, the students visited the Museo Thyssen, one of our countries most visited museums located in the capital’s ‘Art Triangle’. The students had the chance to spend the morning enjoying the works of art on offer in this flagship Madrid museum that brings together the most important concentration of pictorial artistic heritage in Europe.
Our students then returned to EAE’s facilities in Madrid to attend the presentation by Dr. Francesc Xavier Medina entitled “Gastronomy, Tourism and Development”, which focused on the analysis of various examples of gastronomic tourism, case studies and new trends in the food and wine tourism sector. To draw the day to a close, they welcomed Ana Blasco from womviajes.com, who spoke about the creation of the new tourism business based on a women-only travel agency, combining, travel, adventure and experiences.
On Monday, the students took part in a presentation by the special guest speaker, John Kester from the World Tourism Organization (WTO). Entitled “World Tourism Trends”, his presentation focused on developing patterns in the tourism sector, based on global statistics. Since he began his career in the General Secretariat of the WTO in January 1997, Kester has worked as a statistical and market researcher and an economic analyst.
As the event came to a close, on Tuesday, students attended a presentation on the National Comprehensive Tourism Plan 2012-2015 by Rafael Chamorro Marín, Support Unit Director of the General Directorate of Turespaña and Javier Piñanes, Strategy Sub-director at Turespaña.