25 de May de 2020
At EAE Business School, we are committed to the talent and creativity of young people and the key role they will play in overcoming the situation triggered by the pandemic. This is because, in our experience, they have remarkable innovation and entrepreneurship capacities, particularly in complex scenarios, such as the one we currently face. The best example of this is the finalists of the 6th EAE High School Baccalaureate Awards: Ideas for the new economy, who have been right on target, both in terms of analysing the delicate current panorama and proposing ideas designed to revitalize the economy.
The call for applications of the 6th EAE High School Baccalaureate Awards ran from 5th December 2019 to 1st May. The participating project had to be original ideas related to the world of business. Let’s meet the finalists:
Francisco Cabrera Crespo
2nd year of the High School Baccalaureate, Escuela Jesús María de Sant Gervasi, Barcelona.
Francisco is currently taking the 2nd year of the High School Baccalaureate in the city of Barcelona and his entry to the 6th EAE High School Baccalaureate Awards: Ideas for the new economy was an interesting project entitled “Neuromarketing: the key to the purchasing process”. In his research, the student gave a comprehensive historical overview of marketing, emphasizing the different kinds and the qualities of each. Lastly, he focused on neuromarketing and different companies that have applied it effectively, before finishing off with fieldwork to complement his research through a number of interviews and survey.
Lucía Calvano Castillo
2nd year of the International High School Baccalaureate, Escuela de la Salle Bonanova, Barcelona.
In the case of Lucía, who is also taking the 2nd year of the High School Baccalaureate, she conducted her research within the framework of sustainability and ecological processes as a route for building a better world. The project is entitled “Is it profitable to change the material of Nupik’s products to be more eco-friendly and adapt to the new law of plastic products?”.
Focusing on the company Nupik, which produces single-use cutlery, Calvano analysed the economic viability of changing their raw materials processes to make them more sustainable. As a result, her research provides a useful tool that can be used by other companies interested in embarking on the same transformation.
Marta Guerrero López
2nd year of Advance Vocational Program in Marketing and Advertising, Escola Tècnica Girona, Girona.
The project presented by Marta is entitled ‘Small Business Social Media Manager’, which consists of a complete marketing plan for her social media management company specializing in small local businesses. In her research, Guerrero undertakes the processes of a marketing plan, from market research right through to defining the business model, conducting the marketing and communication plan, calculating the budget and setting a timescale with plans and objectives.
With their respective projects, Francisco, Lucía and Marta have made it to the final of the 6th EAE High School Baccalaureate Awards and, on 4th June, they will give the final presentation virtually in front of an academic panel, who will be together at the EAE Business School campus. Who will be the winner? We will find out on 4th June!
Whoever wins, making it to the final is a remarkable achievement that shows the potential of the finalists to be agents of change in a world that will demand an increasingly dynamic and innovative economy.
Thanks to all three of the finalists for their projects. We wish them the best of luck!